GENYOUth Foundation is on a mission to inspire and educate youth to improve their nutrition and increase their physical activity — and GENYOUth believes that youth must lead the way. GENYOUth was founded through an unprecedented public-private partnership with the National Dairy Council and the NFL. GENYOUth is collaborating with students, schools, communities, business partners, and thought leaders to build a platform with the flexibility and energy to make a lasting difference in children’s lives. When students are given a voice, change can happen.